Booking Holdings reported strong 2025 results with double-digit revenue growth and expanding Adjusted EBITDA margins, driven by accelerating room night growth and strategic execution. The company is focused on leveraging Generative AI and realizing savings from its Transformation Program to reinvest in sustained long-term growth.
Revenue grew 16% year-over-year to $6.3 billion in Q4 2025, and 13% for the full year to $26.9 billion.
positiveRoom nights grew 9% in Q4 2025 and 8% for the full year 2025, indicating strong demand.
positiveAdjusted EBITDA margin expanded to 36.9% for the full year 2025, up from 35.0% in 2024.
positiveThe company approved a 25-to-1 stock split, to be effected on April 2, 2026.
neutralAchieved $550 million in annual run-rate savings from the Transformation Program, meeting the high end of the target.
positiveAgency revenues declined 8.7% year-over-year for the full year 2025, following a 10.9% decline in 2024.
negativeNet income margin decreased to 20.1% in 2025 from 24.8% in 2024, despite revenue growth.
attentionMarketing expense as a percentage of gross bookings increased to 4.5% in Q4 2025 from 4.2% in Q4 2024 due to strategic investments and higher brand marketing spend.
attentionAdjusted fixed operating expenses increased 10% year-over-year in Q4 2025, driven by adverse FX changes, an indirect tax matter, and higher cloud computing costs.
attentionMargin expansion indicates improving profitability and operational efficiency. Measured in basis points (bps): 100 bps = 1.0%.
Forward-looking guidance is subject to change and does not constitute a guarantee. Actual results may differ materially from these estimates.
Special items are non-recurring events that may distort period-over-period comparisons. Analysts typically adjust for these when calculating normalized earnings.
Strong results for 2025, delivering double-digit revenue growth, expanding Adjusted EBITDA margin, and accelerating room night growth in every quarter.
Highlight the strength of our platform and the discipline of our execution.
Remain focused on our key priorities, especially advancing our use of Generative AI to enhance the value we deliver to both travelers and partners.
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Operational metrics provide insight into business drivers and customer engagement beyond traditional financial measures.