Fluent reported a mixed Q3 2025 with significant growth in its Commerce Media Solutions segment, which now represents 40% of revenue and has an annual run rate exceeding $85 million. While overall revenue declined YoY, the company expects adjusted EBITDA profitability in Q4 2025 and full-year double-digit revenue growth in 2026.
Commerce Media Solutions revenue grew 81% to $18.8 million, now representing 40% of consolidated revenue, up from 16% in Q3 2024.
positiveCommerce Media Solutions annual revenue run rate now exceeds $85 million.
positiveCommerce Media Solutions gross margin improved sequentially by 400 basis points to 22% in Q3 2025.
positiveExpects adjusted EBITDA profitability in Q4 2025 and full-year double-digit revenue growth and profitability in 2026.
positiveEntered new partnerships with Authentic Brands and Databricks, and hired new leadership to scale data intelligence capabilities.
positiveRebuy Monetize powered by Fluent saw over one million ad unit sessions in September, a 79% MoM increase.
positiveConsolidated revenue decreased 27% YoY to $47.0 million in Q3 2025.
negativeOwned and Operated revenue decreased 52% YoY to $20.7 million as the company shifts focus.
negativeNet loss widened to $7.6 million in Q3 2025 from $7.9 million in Q3 2024, despite revenue decline.
attentionAdjusted EBITDA loss of $3.4 million in Q3 2025, compared to a loss of $71 thousand in Q3 2024.
negativeGross profit margin (exclusive of D&A) decreased to 23% in Q3 2025 from 24% in Q3 2024.
attentionMedia margin decreased to 27% of revenue in Q3 2025 from 28% in Q3 2024.
attentionMargin expansion indicates improving profitability and operational efficiency. Measured in basis points (bps): 100 bps = 1.0%.
Forward-looking guidance is subject to change and does not constitute a guarantee. Actual results may differ materially from these estimates.
Commerce Media Solutions is well positioned to achieve full-year triple digit growth compared to full year 2024.
Commerce Media Solutions is expected to surpass the legacy Owned and Operated business as the main contributor to consolidated revenues in Q4 2025.
New partnerships with Authentic Brands and Databricks, along with new leadership, are expected to strengthen Commerce Media Solutions.
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Operational metrics provide insight into business drivers and customer engagement beyond traditional financial measures.