HUBSPOT INC (HUBS) Stock Analysis

HUBSPOT INC (HUBS) Stock Analysis

Overall Grade: F (Concerning)

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HUBSPOT INC faces challenges in financial performance that warrant careful analysis.

Key Metrics:

Metric Value Context
ROIC 0.2% Below expectations
FCF Margin 22.6% Strong cash generation
Debt/Equity 0.0x Conservative leverage

Investment Thesis: Healthy free cash flow margin of 22.6% provides financial flexibility for growth and shareholder returns.


What is HUBSPOT INC's Profitability and ROIC?

HUBSPOT INC's return on invested capital of 0.2% is below the typical cost of capital. Gross margin of 83.8% with operating margin at 0.2% reflects the company's strong market position.

Key Metrics

Metric Value Rating Interpretation
Return on Invested Capital (ROIC) 0.2% Red flag Below cost of capital
Return on Equity (ROE) 2.3% Warning Moderate equity returns
Gross Margin 83.8% Excellent Strong pricing power
Operating Margin 0.2% Warning Moderate operational efficiency

How Strong is HUBSPOT INC's Cash Flow Quality?

HUBSPOT INC generated $707.6M in free cash flow over the trailing twelve months, representing a 22.6% margin. Cash earnings quality is strong, with operating cash flow exceeding net income by 16.6x.

Key Metrics

Metric Value Rating Interpretation
Free Cash Flow Margin 22.6% Excellent Excellent cash conversion
Free Cash Flow (TTM) $707.6M Good Positive cash generation
OCF/Net Income 16.6x Excellent High earnings quality
FCF Consistency (8Q) N/A Warning Variable cash flow

What is HUBSPOT INC's Financial Health?

HUBSPOT INC's debt-to-equity ratio of 0.0x indicates conservative leverage.

Key Metrics

Metric Value Rating Interpretation
Debt to Equity 0.0x Excellent Conservative capital structure

Is HUBSPOT INC Stock Overvalued or Undervalued?

HUBSPOT INC trades at a P/E of 461.3x, representing a premium to the sector median of N/A. Free cash flow yield of 3.4% reflects market expectations for growth.

Key Metrics

Metric Value Rating Interpretation
P/E Ratio 461.3x Warning Premium valuation
EV/Sales 6.2x Adequate Growth premium priced in
FCF Yield 3.4% Adequate Lower cash yield

Sector Rankings

Metric Value Percentile vs Median
Return on Invested Capital (ROIC) 0.2% Bottom 50% 0.0x below
Free Cash Flow Margin 22.6% Top 25% 2.3x above
Gross Margin 83.8% Top 25% 1.6x above
Operating Margin 0.2% Bottom 50% 0.0x below
Return on Equity (ROE) 2.3% Bottom 50% 0.4x below
P/E Ratio 461.3x N/A -

Rating Thresholds

Return on Invested Capital (ROIC)

Measures how efficiently a company uses its debt and equity capital to generate profits. ROIC above 15% typically indicates a competitive moat.

Rating Range Interpretation
Excellent > 20% Exceptional capital efficiency, strong competitive moat
Good 12% - 20% Above-average returns, sustainable competitive position
Adequate 8% - 12% Around cost of capital, moderate competitive position
Warning 4% - 8% Below cost of capital, value may be eroding
Red flag < 4% Significant capital destruction, fundamental issues

Current: 0.2% (Red flag - Bottom 50% of sector (median: 6.5%))

Free Cash Flow Margin

The percentage of revenue converted to free cash flow. Higher margins indicate stronger cash generation and business quality.

Rating Range Interpretation
Excellent > 20% Strong cash generation, high-quality business
Good 10% - 20% Healthy cash conversion
Adequate 5% - 10% Moderate cash generation
Warning 0% - 5% Thin cash margins, capital intensive
Red flag < 0% Cash burn, potential liquidity concerns

Current: 22.6% (Excellent - Top 25% of sector (median: 10.0%))

Gross Margin

Revenue minus cost of goods sold as a percentage. Higher gross margins indicate pricing power and competitive advantage.

Rating Range Interpretation
Excellent > 50% Strong pricing power and competitive moat
Good 30% - 50% Healthy margins, differentiated product
Adequate 20% - 30% Moderate margins, competitive industry
Warning 10% - 20% Thin margins, commodity-like business
Red flag < 10% Very thin margins, structural challenges

Current: 83.8% (Excellent - Top 25% of sector (median: 52.9%))

Debt to Equity Ratio

Total debt divided by shareholders' equity. Lower ratios indicate more conservative financing and reduced financial risk.

Rating Range Interpretation
Excellent < 0.3x Conservative leverage, strong balance sheet
Good 0.3x - 0.7x Moderate leverage, healthy financial position
Adequate 0.7x - 1.5x Elevated leverage, monitor closely
Warning 1.5x - 3.0x High leverage, increased financial risk
Red flag > 3.0x Excessive leverage, potential distress risk

Current: 0.0% (Excellent)

P/E Ratio (Price-to-Earnings)

Stock price divided by earnings per share. Lower P/E may indicate undervaluation, while higher P/E suggests growth expectations.

Rating Range Interpretation
Excellent < 15x Attractively valued, potential opportunity
Good 15x - 25x Fair value for quality company
Adequate 25x - 35x Growth premium, justify with earnings growth
Warning 35x - 50x High expectations priced in
Red flag > 50x or negative Speculative valuation or losses

Current: 461.3x (Warning)

Free Cash Flow Yield

Free cash flow per share divided by stock price. Higher FCF yield indicates better cash return relative to valuation.

Rating Range Interpretation
Excellent > 8% High cash return, potential value opportunity
Good 5% - 8% Solid cash yield
Adequate 3% - 5% Moderate cash return
Warning 1% - 3% Low cash yield, growth expectations
Red flag < 1% Minimal cash return to shareholders

Current: 3.4% (Adequate)


Frequently Asked Questions

Q: What is HUBSPOT INC's Return on Invested Capital (ROIC)?

HUBSPOT INC (HUBS) has a trailing twelve-month Return on Invested Capital (ROIC) of 0.2%. This compares below the sector median of 6.5%. An ROIC below 8% suggests the company may be destroying shareholder value.

Q: What is HUBSPOT INC's Free Cash Flow Margin?

HUBSPOT INC (HUBS) has a free cash flow margin of 22.6%, generating $707.6 million in free cash flow over the trailing twelve months. A FCF margin above 20% indicates excellent cash conversion and a high-quality business model.

Q: Is HUBSPOT INC stock overvalued or undervalued?

HUBSPOT INC (HUBS) trades at a P/E ratio of 461.3x, which is above the sector median of N/A. The EV/Sales multiple is 6.2x. Free cash flow yield is 3.4%, which is in line with market averages.

Q: What is HUBSPOT INC's revenue and earnings growth?

HUBSPOT INC (HUBS) grew revenue by 19.2% year-over-year. Earnings per share increased by 750.0% compared to the prior year. Solid growth above 10% suggests healthy business momentum.

Q: Is HUBSPOT INC buying back stock?

HUBSPOT INC (HUBS) repurchased $500.0 million of stock over the trailing twelve months. This represents a buyback yield of 2.4%.

Q: How does HUBSPOT INC compare to competitors in Technology?

Compared to other companies in Technology, HUBSPOT INC (HUBS) shows: ROIC of 0.2% is below the sector median of 6.5% (Bottom 34%). FCF margin of 22.6% exceeds the sector median of 10.0% (Top 23% of sector). Gross margin at 83.8% is 30.8 percentage points higher than sector peers. These rankings are based on MetricDuck's analysis of all Technology companies with available SEC filings.

Q: What warning signs should I watch for with HUBSPOT INC?

HUBSPOT INC (HUBS) shows no major financial warning signs based on current metrics. However, investors should always monitor: 1) Margin compression trends, 2) Cash flow consistency, 3) Debt levels relative to cash generation, and 4) Changes in competitive positioning.


Data Source: Data sourced from 10-Q filed 2025-11-05. TTM metrics as of Q4 2025.

Methodology: Financial metrics calculated from SEC 10-K and 10-Q filings using standardized formulas. Sector comparisons use peer group based on SIC code.

This analysis is for informational purposes only and does not constitute investment advice.