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Analysis

APP 10-K Analysis: 70% Growth Built on 3% Volume and 72% AI Pricing

AppLovin reported 70% revenue growth in FY 2025 — but the 10-K reveals nearly all of it came from AI pricing optimization (+72% revenue per install), not reaching more users (+3% install volume). With 99.3% incremental operating margins, Cash ROIC of 108.5%, and a $272 million Singapore tax benefit expiring June 2028, the filing paints a picture of extraordinary economics at an extraordinary price. Our 4-Component Growth Sustainability Model separates the $228 billion valuation into testable monitoring metrics.

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15 min
Analysis

PLTR vs APP: Why 6x SBC Spread Reveals AI Scaling Economics

Palantir (14.6% SBC) and AppLovin (2.4% SBC) both grew revenue ~65% in Q3 2025. So why does one require 6x more equity compensation? Our SEC filing analysis reveals diverging trajectories that matter more than static spreads: APP's SBC is declining 38% YoY while PLTR's is accelerating 42% YoY. The difference: human-intensive vs AI-engine scaling economics.

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18 min
Analysis

AppLovin's 75% ROIC: AI Ad-Tech Crushing Unity and Trade Desk

AppLovin's ROIC went from 4.5% to 75% in 2.5 years while revenue growth accelerated from +17% to +86%. Meanwhile, Unity's ironSource merger resulted in -9% ROIC and declining revenue. The data reveals one of the most dramatic capital efficiency divergences in tech history.

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min

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HBM Demand: What 135 SEC Filings Reveal About AI's Memory Chokepoint

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AI Infrastructure Capex: What 863 SEC Filings Reveal

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Cybersecurity Incidents: What 916 SEC 8-K Filings Reveal

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