Booking Holdings Inc. (BKNG) Stock Analysis

Booking Holdings Inc. (BKNG) Stock Analysis

Analysis from 10-Q filed 2025-10-28. Data as of Q4 2025.

Overall Grade: F (Concerning)

Booking Holdings Inc. faces challenges in financial performance that warrant careful analysis.

Metric Value Context
ROIC 59.6% Above industry average
FCF Margin 33.8% Strong cash generation
Debt/Equity -3.4x Conservative leverage

Investment Thesis: Strong return on invested capital of 59.6% suggests durable competitive advantages and efficient capital allocation.

Explore Booking Holdings Inc.: Earnings History | Filing Intelligence | ROIC Analysis


Profitability: Booking Holdings Inc. earns 59.6% ROIC, Top 5% in Transportation

Booking Holdings Inc.'s trailing-twelve-month ROIC of 59.6% ranks Top 5% in Transportation companies (sector median: 6.7%), driven by NOPAT margin of 25.9% combined with asset turnover of 0.9x. Source: 10-Q filed 2025-10-28.

Metric BKNG Rating Context
Return on Invested Capital (ROIC) 59.6% Excellent Above sector median of 6.7%
Return on Equity (ROE) -96.9% Red flag Moderate equity returns
Operating Margin 32.8% Excellent Efficient operations

Cash Flow: Booking Holdings Inc. generates $9.1B FCF at 33.8% margin, positive NaN/8 quarters

Booking Holdings Inc. generated $9.1B in free cash flow (TTM), a 33.8% FCF margin, a margin that ranks Top 5% in Transportation. Operating cash flow exceeds net income by 1.7x, indicating high earnings quality. FCF was positive in N/A of the last 8 quarters. Source: 10-Q filed 2025-10-28.

Metric BKNG Rating Context
Free Cash Flow Margin 33.8% Excellent Excellent cash conversion
Free Cash Flow (TTM) $9.1B Good Positive cash generation
OCF/Net Income 1.7x Excellent High earnings quality
FCF Consistency (8Q) N/A Warning Variable cash flow

Balance Sheet: Booking Holdings Inc. at -3.4x leverage

Booking Holdings Inc.'s debt-to-equity ratio of -3.4x reflects conservative leverage. Total debt of $18.7B offset by $17.3B in cash. Source: 10-Q filed 2025-10-28.

Metric BKNG Rating Context
Debt to Equity -3.4x Excellent Conservative capital structure
Net Cash Position $-1.5B Warning Net debt position

Valuation: Booking Holdings Inc. trades at 32.1x earnings

Booking Holdings Inc. trades at a P/E of 32.1x. Free cash flow yield of 5.2% offers attractive cash returns relative to price.

Metric BKNG Rating Context
P/E Ratio 32.1x Adequate Premium valuation
EV/Sales 6.5x Adequate Growth premium priced in
FCF Yield 5.2% Good Attractive cash return
Dividend Yield 0.2% Adequate Growth focus over income

Capital Allocation: Booking Holdings Inc. returns 3.9% shareholder yield

Booking Holdings Inc.'s total shareholder yield is 3.9% (dividends 0.2% + buybacks 3.7%). Source: 10-Q filed 2025-10-28.

Metric BKNG Rating Context
Total Shareholder Yield 3.9% Good Dividend + buyback yield combined
Buyback Yield 3.7% Good Active share repurchases
Total Capital Returned (TTM) $7.7B Good Dividends + buybacks returned to shareholders

Sector Rankings

Metric Value Percentile vs Median
Return on Invested Capital (ROIC) 59.6% Top 5% 8.9x above
Free Cash Flow Margin 33.8% Top 5% 8.9x above
Operating Margin 32.8% Top 5% 5.1x above
Return on Equity (ROE) -96.9% Bottom 10% -9.3x below
P/E Ratio 32.1x N/A -

Financial Scorecard

Metric BKNG Rating Sector Context
Return on Invested Capital (ROIC) 59.6% Excellent Top 5% of sector (median: 6.7%)
Free Cash Flow Margin 33.8% Excellent Top 5% of sector (median: 3.8%)
Debt to Equity Ratio -335.9% Excellent Conservative capital structure
P/E Ratio (Price-to-Earnings) 32.1x Adequate Growth premium
Free Cash Flow Yield 5.2% Good Solid cash yield

Frequently Asked Questions

Q: What is Booking Holdings Inc.'s Return on Invested Capital (ROIC)?

Booking Holdings Inc. (BKNG) has a trailing twelve-month Return on Invested Capital (ROIC) of 59.6%. This compares above the sector median of 6.7%. An ROIC above 20% indicates exceptional capital efficiency and strong competitive advantages.

Q: What is Booking Holdings Inc.'s Free Cash Flow Margin?

Booking Holdings Inc. (BKNG) has a free cash flow margin of 33.8%, generating $9.1 billion in free cash flow over the trailing twelve months. A FCF margin above 20% indicates excellent cash conversion and a high-quality business model.

Q: Is Booking Holdings Inc. stock overvalued or undervalued?

Booking Holdings Inc. (BKNG) trades at a P/E ratio of 32.1x, which is above the sector median of N/A. The EV/Sales multiple is 6.5x. Free cash flow yield is 5.2%, which is in line with market averages.

Q: Does Booking Holdings Inc. pay a dividend?

Booking Holdings Inc. (BKNG) currently pays a dividend yield of 0.2%. Including share buybacks, the total shareholder yield is 3.9%. The relatively low yield suggests the company prioritizes growth reinvestment over income distribution.

Q: What is Booking Holdings Inc.'s revenue and earnings growth?

Booking Holdings Inc. (BKNG) grew revenue by 13.4% year-over-year. Earnings per share decreased by 4.2% compared to the prior year. Solid growth above 10% suggests healthy business momentum.

Q: Is Booking Holdings Inc. buying back stock?

Booking Holdings Inc. (BKNG) repurchased $6.4 billion of stock over the trailing twelve months. This represents a buyback yield of 3.7%.

Q: How does Booking Holdings Inc. compare to competitors in Transportation?

Compared to other companies in Transportation, Booking Holdings Inc. (BKNG) shows: ROIC of 59.6% is above the sector median of 6.7% (Top 0%). FCF margin of 33.8% exceeds the sector median of 3.8% (Top 0% of sector). These rankings are based on MetricDuck's analysis of all Transportation companies with available SEC filings.

Q: What warning signs should I watch for with Booking Holdings Inc.?

Booking Holdings Inc. (BKNG) shows no major financial warning signs based on current metrics. However, investors should always monitor: 1) Margin compression trends, 2) Cash flow consistency, 3) Debt levels relative to cash generation, and 4) Changes in competitive positioning.


Data Source: Data sourced from 10-Q filed 2025-10-28. TTM metrics as of Q4 2025.

Methodology: Financial metrics calculated from SEC 10-K and 10-Q filings using standardized formulas. Sector comparisons use peer group based on SIC code.

Scope: This analysis covers SEC filing fundamentals — profitability, cash flow, balance sheet, and valuation metrics. For analyst estimates and price targets, consult sell-side research.

This analysis is for informational purposes only and does not constitute investment advice.