MCD 10-K Analysis: The 90% Margin Machine Behind the Growth Pivot
McDonald's cut share buybacks by 27% in FY2025 while spending a record $3.365 billion on expansion — a paradox until you see the 10-K's franchise economics. The filing reveals a 90.3% incremental franchise margin, meaning every new restaurant dollar is more profitable than the last. This analysis unpacks the capital allocation pivot, the emerging $647M technology platform, and the real estate fortress financing it all through Euro debt at half the U.S. rate.