Shopify Analysis: Why Gross Margin Decline Is Actually Good News
Shopify's gross margins have declined from 50% to 46% over six quarters. Most investors see this as a red flag. But Shopify's FY2025 10-K reveals a counter-intuitive dynamic: as lower-margin Merchant Solutions grows to dominate the revenue mix, operating margins are actually expanding — because it needs dramatically less incremental S&M and R&D. The question is whether fintech risk changes this equation.